This half term sees the beginning of a new partnership between Bradford Academy and multinational consumer good company, Unilever. To begin the new partnership with Unilever, students from the academy’s Scholars Programme were challenged to a Dragons’ Den-style pitch with the company.
The day began with a presentation from Joshua Parker, Dove Brand Manager and two engineering apprentices from the Leeds office. Joshua spoke about his journey to Unilever – his subject choices in school, his time at Durham University and his previous roles in marketing. One of the aims of the Scholars Programme is to inspire the most able learners in the school and show them a variety of different paths for their futures.
After discussing the core values of Unilever and providing the group with information about the apprenticeships, the students were divided into teams and given the brief of their design project: create a new Ben and Jerry’s product.
They had a few hours to create a pitch for their new product and marketing strategy. They were judged by a panel of six ‘dragons’ including Bradford Academy’s Principal, Tehmina Hashmi. The winning team came up with the concept of a Valentine’s-themed ice cream, ‘Ice Love You’. They put together a very professional presentation, a witty blurb about the ice cream and designed an engaging and appropriate billboard advert.
The day gave students a chance to work in teams, under a strict deadline and manage various responsibilities. They developed confidence over the course of the day and showed their ability to be creative and realistic when faced with a business proposition.
Emma Stratford, Key Stage 4 Scholars Coordinator, said: “This is a really exciting opportunity for the school. We hope to organise more days like this as the partnership with Unilever develops. There are various opportunities to give a range of students from our school experience in marketing, business, research and engineering.”