Business

Term 1
Key Learning Objectives A) Explore the use of branding and the promotional mix in business
Key Activities / Homework Learners will have a wide range of activities to complete in order to prepare for the coursework assessment at the end of each topic.

Carousels, workbooks, Presentations

 

Topics Covered:

Learners will research the importance of branding to a business.

Promotion within the business, the 4 P’s also elements of the promotional mix. Learners will then need to apply their knowledge to a well-known business and support this with research.

 

Learners will plan to set up their own business in order to do this they will need to think of their initial idea.

At this stage, they will need to research branding methods and techniques they will use.

How they will promote their brand and design the promotional material they would use.

Justifying chosen methods.

Assessments All learners must complete coursework in lesson but also as part of their homework.

 

Assignment 1:

Branding and Promotion

 

Assignment 2:

Developing and Promoting My Brand

Suggest reading & support materials Websites

www.adassoc.org.uk

has information about the advertising industry

 

www.interbrand.com

reference source on ranking of top brands in the world

 

www.marketingmagazine.co.uk

online magazine with news and articles.

 

Term 2
Key Learning Objectives A)     know how trends and the current business environment may impact on a business

B)      plan an idea for a new business

C)      present a business model for a business start-up.

Key Activities / Homework Learners will have a wide range of activities to complete in order to prepare for the coursework assessment at the end of each topic.

Carousels, workbooks, Presentations

Learners will need to research the different factors that need to be considered in the current business environment. (National and Local)

Learners will also be tasked with researching different trends that can affect a business (Social, Technology, Environmental and Ethical trends will be included)

Learners will then need to present their information to the class.

Learners will develop their initial business idea further now when they do market research for their business to assess the suitability, they will look into the type of finances that will need to be acquired.

While producing the initial plan they will also need to research their competitors, who their customers will be.

Learners will research plan and design a promotional campaign and evaluate the overall effectiveness of a promotional campaign for a brand and recommend some improvements that could be made.

Assessments All learners must complete coursework in lesson but also as part of their homework.

Assignment 1:

Branding and Promotion

Assignment 2: Developing and Promoting My Brand

Suggest reading & support materials www.adassoc.org.uk

has information about the advertising industry

www.interbrand.com

reference source on ranking of top brands in the world

www.marketingmagazine.co.uk

online magazine with news and articles

 

Term 3
Key Learning Objectives A) Know about job roles and functional areas in business B) Produce documentation for specific job roles C) Demonstrate interview skills and plan career development.
Key Activities / Homework Learners will have a wide range of activities to complete in order to prepare for the coursework assessment at the end of each topic.

Carousels, workbooks, Presentations, producing documents for recruitment.

 

This is an excellent unit to allow learners to plan their next steps/career path once they finish school.

Learners will start off by researching a well-known business and their organisational structure and different functional areas, they will need to explain how different areas work together and how they all help to achieve different company aims. They will then begin to research the different types of job roles a company has and their responsibilities.

Learners will then start focusing on a specific job role that they would like to pursue. They will need to research and produce Job Descriptions and Person specifications. They will also need to justify their effectiveness in recruiting employees.

Learners will learn how to compile a CV, Letter of application and how to fill an application form.

Learners will be tasked with completing a skills audit to assess their skills and which they still need to develop.

Learners will prepare interview questions and take part in a formal interview as part of their coursework.

Finally learners will compile a career development plan

Assessments All learners must complete coursework in lesson but also as part of their homework.

Assignment 1:

Job roles and functions in business

Assignment 2:

Recruitment and Job Application

Suggest reading & support materials Textbooks

Bentley, P, Carysforth, C, Chandler-Corris, L, Glencross, K and Nield, M (2012), BTEC First Level 2 Business, Pearson Education

 

Websites

www.bized.co.uk

information about functional areas in a business

 

direct.gov.uk

help and advice when applying for jobs

 

connexions-direct.com

guidance and information on jobs and careers

 

Link to specification

http://qualifications.pearson.com/en/qualifications/btec-firsts/business-2012-nqf.html

 

For Level 2: learners will complete a range of different topics from business environment to branding and recruitment and selections and sit their final exam on Unit 2- Finance in Year 11.